SHORTLY AFTER
PROHIBITION…
General Distillers has a huge portfolio of brands including Briar Mint, Number 30 and Kentucky Nectar. The earliest liquor ads for Rosewood began popping up in San Fernando and Los Angeles in 1939 which listed the bourbon as "Lewis Hunter's Rosewood" for $.97 a pint.
By the 1940s the Rosewood brand did expand outside of California in areas like Washington, D.C., Knoxville, TN as well as Louisville, KY. By 1953 newspaper ads listed the product as having changed from 93 to 86 proof to "insure a milder drink" with the tagline: "Try it straight or in your favorite cocktail and enjoy Kentucky Bourbon at its best."